MARCONI - Multimedia and Augmented Radio Creation: Online, iNteractive, Individual
MARCONI brings radio experiences to the next level, enabling fully interactive and personalised radio solutions and integrating broadcast radio with digital and social media.
With MARCONI, consumers will be able to interact with “live” radio through their preferred communication channel in ways that are richer than is feasible today, so that they feel more connected to the radio brand and better served in an individual way. Radio-makers on the other hand, will be given an integrated view on audience interactions and will be supported by interaction automation services. The net outcome will be enhanced audience engagement.
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