EMMA - Content Management and Storytelling for the Social World

tourism community engagement storytelling

The new EMMA innovation platform, partially funded by the European Union’s Horizon 2020 research and innovation programme, creates new opportunities to redefine interactive storytelling and content marketing to better connect and engage with audiences through more compelling content and experiences. The EMMA platform allows touristic destinations and event organisers in Europe to seize the opportunities offered by the latest solutions in ICT content technologies, social media and information management.

IN2 coordinates the EMMA project and works closely with Fondazione Sistema Toscana, who are managing the online tourism area for the popular region of Tuscany, and with the Frankfurter Buchmesse, the biggest trade fair of the international publishing industry.

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